The Wise Guys Blog
Fresh ideas for B2B sales & prospecting.
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The Latest Wisdom:
According to Dr. Robert Cialdini, there are 6 proven psychological triggers that generate action. The most successful marketers and sales reps use them to generate leads and set appointments with their best local prospects:
Cold calling isn’t dead; it’s evolving. Embrace efficiency, prioritize appointments, blend calls with emails, and refine your script for a modern twist on a classic tactic. With the right strategy, cold calling transcends its old-school reputation, proving itself as a vital, dynamic component of B2B sales success.
If you adhere to timeless principles, build a team and culture you’re proud of, and keep learning, it’s possible to survive and thrive even in tough economic times. Here are 40 lessons from our 40 years in business to guide your journey.
Before you think about writing your subject line, you need a well-crafted email with a compelling offer. Here are 5 gimmick-free subject line templates that prioritize clarity, personalization, and genuine conversation for higher open rates.
By reorienting cold call strategies, harnessing the psychology of ‘social proof’ in voicemails, and minimizing friction, sales reps can improve callbacks and seize more meaningful conversations with prospects.
A true sales hunter doesn’t merely close deals but fosters long-term business relationships by recognizing and catering to client needs post-sale. While chasing new leads, it’s essential to balance the act of ‘hunting’ with ‘farming’ to ensure sustainable business growth.