Despite the challenges of today’s fast-paced digital landscape, a successful cold email is direct, valuable to the receiver, and concise. For maximum effectiveness, emails should have a clear ask, highlight mutual benefits, and guide the prospect towards an action.
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Dealing with resistant prospects can be challenging, frustrating, and unpleasant. But it’s all worth it for a steady stream of appointments. So how can you change your approach to create more reliable results? Try using science.