The Wise Guys Blog

Fresh ideas for B2B sales & prospecting.

Looking for something?

Search the Wise Guys Blog for a specific topic:

The Latest Wisdom:

Email Lead-Gen

5 Key Steps To Email Offers That Deliver Leads

Your “offer” is the secret sauce of email lead-gen success—without one, your prospect has no reason to click or reply. Use this step-by-step guide to create email offers that resonate with your prospects, and deliver you leads and sales.

Read More »
Email Lead-Gen

4 Ways to Ensure Your “Cold” Emails Stand Out

Despite the challenges of today’s fast-paced digital landscape, a successful cold email is direct, valuable to the receiver, and concise. For maximum effectiveness, emails should have a clear ask, highlight mutual benefits, and guide the prospect towards an action.

Read More »